Analysis of Effective Drunk-Driving Campaigns Targeted at Adolescent Drivers Aged 16-19 Years essays

Analysis of Effective Drunk-Driving Campaigns Targeted at Adolescent Drivers Aged 16-19 Years essays According to National Highway Traffic Safety Administration statistics, 16,653 people died in alcohol-related crashes in 2000, an increase of more than 800 deaths from 1999. This represented the largest percentage increase on record. According to some estimates, about two out of every five Americans will be involved in an alcohol-related crash at some time in their lives. These tragic statistics dramatically illustrate that drunk driving continues to represent a serious problem in the United States today. Perhaps even more alarming still are the statistics concerning teenage drinking and driving. Studies have shown that between 14 and 27 percent of teenagers drink and drive, and that as many as 15 percent drive after engaging in binge drinking. Research has also shown that preventions campaigns can play a more significant role in reducing the incidence of drinking and driving in the teenage population. This paper will provide an overview of how the media has been used to promote prosocial behaviors in general, followed by an analysis of the ethical considerations involved in such campaigns. An assessment of the incidence of teenage drinking and driving today and an examination of different types of successful anti-driving and driving campaigns will be followed by a summary of the research in the conclusion. Background and Overview. In recent years, U.S. television networks have started broadcasting crime prevention programs and commercials designed to raise social concerns about AIDS, drunk driving, drug abuse, and child abuse (Brown to describe a broad range of activities by individuals, groups, institutions, and governments. In some cases, crime prevention activities try to reduce crime, fear, and nuisance problems directly by dealing with immediate situations; in other settings, crime prevention activities a...